How to Use Facebook Cover Videos

Guide to Making and Uploading a Facebook Cover Video
October 3, 2017

How to Use Facebook Cover Videos?


Want to add excitement to your Facebook page? Then check out the latest technology that the social media giant finally released – Facebook Cover Videos.

Say goodbye to boring, still images that do not even tell your story. Your Page cover videos add life, movement, and sound to your brand. It’s like having a great business photo that leaves an impact to your page visitors – but better.


How does Facebook cover video work?

You can drive a richer experience for your page visitors by uploading a short video as your cover photo – err – video. The video cover will render when visitors open your page.

According to Facebook, they wanted businesses to have a more engaging interaction with their audience. And who does not like that?

By using the most prominent space of your Facebook Page, you can spotlight your creative content, your company’s ‘quirky’ side, or even the story behind your brand.

Check out how some brands used their Facebook cover to display fresh content.

(Insert some examples here)


How to use your video as a Facebook Page Cover

While you can use any marketing campaign video, there are tips on how to make a Facebook page cover video stand out.

  • Look for videos that represent your business. It could be your product being used, your team in action, or a moving object that represents your brand. Drone shots, when used appropriately, can also make a great impact and lasting impression.
  • Use videos that capture certain feelings. What do you want visitors to feel when they visit your page? (Calm, excited, empowered, etc.)
  • Decide about the length of your video. Facebook automatically loops cover videos. Most business videos last approximately 20 seconds.

Once you have a video idea in mind, it’s time to shoot and create your video. You can do it on your own or hire a professional videographer. Another great way is to use a template for making Facebook video cover.


What are the dimensions of a Facebook Cover Video?

The minimum size for a Facebook cover video is 820 x 312, but the recommended size is 820 x 462. The video should be in MP4 format with the length between 20 to 90 seconds.

While you can drag and drop any video to fit the dimension of the banner, we recommended making a video that fits perfectly for your Facebook cover. This is to eliminate unwanted cropping, blurring, and zooming. Using a template helps cut the time in making Facebook cover videos, especially if you change videos weekly.

Read our guide to making and uploading Facebook video cover for more details.








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